My friend Russ is having a new bike hand-built for him by a small shop in Oregon called "Landshark". The frame is proudly featured as Landshark's "Bike of the Month".
I don't cycle myself, and don't understand the technical challenges that apparently had to be overcome to complete the frame to Russ' specifications, but I love that someone cares enough about something to hand-craft it, worry about how it looks and not accept a mass-produced substitute. Does anyone "need" a custom-fabricated bicycle? Heck, no. Are we all better off because some guy in Oregon spends all day thinking about how to make the perfect bicycle? Heck, yes.